Yusra A.

Bridging the art of storytelling with the science of marketing... one project at a time.

Passionate about digital marketing, brand communications, editorial leadership, and social media, with a proven track record of exceeding expectations. 

Interests: AI, Entertainment, Fandoms, Traveling, Photography, Videography, Family, Health, Consulting, Learning about anything and everything

Master's degree in Marketing Communications Management from the University of Southern California (#1 program for communication and media studies in the world)

Bachelor 's degree in English and Education from the University of California, Los Angeles (#1 public university in the U.S)

Gallup Strengths Assessment: Relator | Strategic Thinker | High Achiever | Avid Learner | Responsible

I first connected with Yusra when she proactively arranged an informational interview with me to discuss her career. Her optimism and resourcefulness were apparent as she eagerly sought to learn from marketing industry experts and grow her career.

Later, Yusra joined my Global Marketing Communications course at USC Annenberg and she demonstrated exceptional dedication. She proposed launching an American social networking app into a foreign market, thoroughly researched the target audience and country, anticipated marketing challenges, and even took the initiative to create tailored sample advertisements for her campaign.

I’m confident that her commitment to meeting and surpassing expectations distinguishes her as a remarkable presence in any professional environment. Yusra's ability to take initiative and thorough research and creativity will undoubtedly serve her well in any marketing or communication role she pursues. She is a driven and innovative individual, and I wholeheartedly endorse her for any professional opportunity she seeks.

- Rafael Bracero, MBA, MPA
Brand Strategist | AdTech Product Marketer | MNTN | Disney | Procter & Gamble | Activision | Warner Media | Mattel

Yusra proved herself to be a formidable scholar and marketing manager. Her phenomenal depth of knowledge, rigorous attention to detail, and intellectual curiosity combine to make her a quick learn and highly adaptable strategist capable of surmounting any challenge set before her with ease.

Yusra excels in collaborative group scenarios where she demonstrates a constant penchant for leadership and a natural aptitude for pushing others to do their best through the merits of her own diligence and her notably exceptional level of emotional intelligence. It is in these regards that I offer my unreserved recommendation to any opportunity that she may pursue. There's nothing that she is incapable of!

- Styles Akira, Ph.D.                                                                                                                                                                  CEO and Founder of the Annie Marketing Agency | Creative Brand Strategist | Market Researcher

Yusra is a brilliant, personable, excellent communicator whose expertise and skills in social media, marketing strategies, and brand campaigns would be an asset to any organization.

She has her finger on the pulse of contemporary media audiences and customer/client needs. This woman is a firecracker and I would strongly recommend her for a challenging position because she'll deliver while "pushing the boundaries" to innovate (in a very positive way, linking to strategy and your company's business goals).

- Sabrina Pasztor, Ph.D., MILR                                                                                                                                                        Department Head of Media/Communications - Corvinus University of Budapest | U.S. Fulbright Scholar 

Very strong presentation on the brand's background, consumer profile, marketing weaknesses and campaign scorecard! Your observations and analysis of social media strategy are thoughtful, well articulated, and seamlessly lead into your recommendations.

- Courtney Pade, Ph.D.                                                                                                                                                           Lead Faculty of USC's Marketing Communications Master's Program

Your work is a stroke of genius. One of the best! Your writing style is very easy to read, and the text flows beautifully. You have a great approach to public speaking. Brilliant journalistic technique and storytelling skills! Clear, concise, well-argued and packed with relevant information and reflections.

- Mahta Emrani, Ph.D.                                                                                                                                                                     
Strategic Researcher | Insight-led Brand and Communication Consultant