Yusra A.

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Market Research & Editorial

Apple Project: Marketing Strategy

Turning consumer feedback into strategy, this project analyzes iPhone reviews to uncover what drives customer trust and advocacy. It reframes everyday product ratings as data-driven storytelling that can refine Apple’s Marcom and brand experience.

Research Reports for Brands

Digital and Print Magazines

For a U.S. Department of Defense Magazine

For UCLA's LA-based Magazine

For Los Angeles Internews Magazine

Journals

Associate Editor of Fiction & Executive Editor of Creative Nonfiction