Social Media
Fandom Network Founded by Yusra
TikTok
TikTok
Threads
NBCUniversal Marketing
Yusra used her creativity, strategic thinking, and fanbase/customer knowledge to effectively advertise NBCUniversal's "The Office," a variety of the company's sitcom merchandise, and niche products designed by global influencers (e.g., @peachyqueenblog) across social platforms, driving sales and increasing click-through rates as a result.
Sample of products below: T-shirts, hoodies, sweaters, mugs, books, toys, board games, baby onesies, hats, candles, puzzles, stickers, posters, collectibles, and Disney music boxes, Beauty & the Beast, Avengers, and Star Wars.
Her success in this role opened up opportunities, such as having lunch with the show's cast, creating social copy for Mindy Kaling's PR team to generate buzz around her shows (e.g., The Mindy Project, Never Have I Ever), collaborating with media outlets (e.g., Minute Media, Fandomical) to share sitcom-related articles and quizzes, and initiating discussions about film and TV with fans and stakeholders worldwide.
Uptime App Publication
Due to her niche knowledge in meme culture, Yusra was invited to become a Creator for the award-winning app Uptime, where her analysis of the TV show The Office and viewer engagement was published alongside the work of leading Creators, including Stephen Hawking, Mel Robbins, and Michelle Obama.
Below is a free preview as only premium users can access the full multimodal slideshow.
