Yusra A.

Yusra's client, Activision, was facing the challenge of being acquired by Microsoft. Yusra and her team created a research-informed, thorough strategic communication plan to effectively communicate the transition to key internal and external stakeholders via the appropriate media channels.

Marketing Plan Overview

Press Release

Comprehensive Report

Survey to Gather Consumer Sentiment and Knowledge of Microsoft's Acquisition of Activision

Curated content and media for engaging presentation about Flint, Michigan’s Water Festival, published on the City’s website

Presentation (5:45 min)

Sample Ad - Call to Action (18 seconds)

Market Research and Marketing Plan Presentation

Yusra evaluated Virtual Film School, an edtech start-up that had been in existence for 5years. Given that its mission is to create social media content creators, she identified a critical weakness as its lack of social media for its brand. Yusra proposed it should have its own Instagram page to demonstrate its social media savvy and effectively reach its target audience: Gen Z. She created sample social posts, digital and print ads, slide decks, business cards, a promo video, logos, and VR lessons to establish a digital presence and drive brand awareness. As a result, VFS got more investors, partnerships, and students than ever before.

Digital Flyer

Social Media Post

30-Second Promo Video

Pitch/Proposal Deck

Virtual Reality Pilot Lesson on Branding (A Walkthrough Presentation)

Instagram Page with Sample Ads, Captions, Hashtags, and Highlights

Presentation (5:45 min)

Sample Ad - Improved Version with New Narrative

Market Research and Marketing Plan Presentation

After an interview with Bandolier's Chief Marketing Officer (CMO), Yusra learned that the brand wants to present itself as the solution to a problem, a need that consumers did not realize they had. Yusra created an Instagram Reel/TikTok that ends with a call-to-action to the brand's new mobile app.

Video Ad for Instagram, TikTok, YouTube

Marketing Plan Presentation

Yusra's client, Drybar, was in the maturity/decline phase of its brand lifecycle. Yusra and her team conducted primary and secondary research to inform a new creative campaign that brought Drybar back to life and made it relevant again.

Social Media Campaign Overview

Yusra's client, Taco Bell, shared a brief requesting research, a new narrative, and sample marketing materials to attract Gen Z students.

Podcast Ad (20 sec)

Instagram Story

Gen Z Food and Lifestyle Survey

Commercial Storyboard

Taco Bell Marketing Research and Plan Presentation