Social Media
Global Entertainment Community
TikTok
TikTok
Threads
NBCUniversal
Yusra combined creativity, strategic thinking, and a strong understanding of her audience to promote The Office and a wide range of NBCUniversal merchandise across social platforms—helping drive both sales and click-through rates. From apparel and collectibles to niche influencer products (like @peachyqueenblog), she knew how to position content in a way that resonated with fans.
Her success led to unique opportunities, including connecting with the show’s cast, writing social copy for Mindy Kaling’s PR campaigns (such as The Mindy Project and Never Have I Ever), and collaborating with platforms like Minute Media and Fandomical to share engaging, fan-driven content.
We're published, baby!
With a strong grasp of meme culture and online engagement, Yusra was invited to join the award-winning app Uptime, as a Creator. There, she published analysis on The Office and audience behavior, featured alongside work from leading voices like Stephen Hawking, Mel Robbins, and Michelle Obama.
A free preview is available below; full access to the multimodal slideshow is limited to premium users.
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