Yusra A.

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Research Reports for Brands

6th July 2024

Investigating Consumer Sentiment Toward Movie Posters: An Experimental Study

Apple Project: Marketing Strategy

Turning consumer feedback into strategy, this project analyzes iPhone reviews to uncover what drives customer trust and advocacy. It reframes everyday product ratings as data-driven storytelling that can refine Apple’s Marcom and brand experience.

23rd October 2025

Yusra A.

Research Reports for Brands

Investigating Consumer Sentiment Toward Movie Posters: An Experimental Study

Living Más: Refreshing the Taco Bell Brand #TacoBOOST

Gender, COVID-19, and Streaming Services: Retaining Women Subscribers on Netflix

Patagonia’s Corporate Social Responsibility and Environment, Social, & Governance (CSR & ESG)

Bandolier’s Marketing Plan: Maintaining Relevance in An Evolving Market

Virtual Film School’s Online Presence and Marketing Strategy: A Critical Brand Analysis

Creating A Purpose-Told Story: The Key to Marketing and Branding

Data-First Marketing: How Brands Can Win in the Age of Analytics

Apple Project: Marketing Strategy

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